Hotel101 Global, a company supported by the founder of the fast-food chain Jollibee Foods, is entering the Thai market with plans to invest $200 million in developing three hotels across Southeast Asia’s top tourist destinations. The expansion will occur over the next three years, starting with a hotel in Bangkok, followed by projects in Pattaya and Phuket. These three hotels will collectively offer more than 2,000 rooms.
Hotel101 Global is part of DoubleDragon, a joint venture between Tony Tan Caktiong, the founder of Jollibee Foods, who has a net worth of $1.1 billion, and real estate developer Edgar Sia II, who owns $310 million in assets.
Hotel101 Madrid, Spain. Photo courtesy of Hotel101 Global
The upcoming Hotel101-Bangkok is expected to generate 1.9 billion baht ($57 million) in sales once all units are sold. It is set to open by 2029 and will be built on an 8,336-square-meter site on Phahon Yothin Road, close to Don Mueang International Airport. The hotel will feature meeting spaces, a conference center, modern rooms, all-day dining, a swimming pool, a full-size gym, a business center, a children’s pool, parking, and luggage storage.
Hotel101 first launched its properties in the Philippines in 2016 and was listed on Nasdaq in July of last year. This listing is anticipated to support Sia’s ambition to develop 1 million hotel rooms across 100 countries by 2050.
Currently, the company operates two hotels in the Philippines with a total of 1,124 rooms. As part of its global expansion, Hotel101 opened its first overseas property, the 680-room Hotel101-Madrid, in March. The 482-room Hotel101-Niseko in Hokkaido, Japan, is scheduled to open in December.
Later this year, Hotel101 will also open the 519-room Hotel101-Davao and the 548-room Hotel101 Cebu in the Philippines. According to the company, these new properties, along with Hotel101-Niseko, will add a record 2,229 hotel rooms to the network in 2026.
In addition to its presence in Asia, Hotel101 is working on projects in Los Angeles and Saudi Arabia. There, the company plans to construct 10,000 rooms valued at $2.5 billion across several cities including Medina, Riyadh, Jeddah, Abha, and Alula.
The company is building a global hotel network based on standardized, identical rooms across all properties to enhance efficiency and affordability. Under the “condotel” model, which became popular in the U.S. during the 1980s, hotel rooms are pre-sold during construction for an average price of up to $250,000 each. Investors receive a 30% share of gross hotel room revenue and are entitled to stay free for up to 10 days annually.
